Total Marketing Toolbox

Video E-Mail and it’s Impact on Marketing

totalmarketingtoolbox — Sat, 29 Mar 2008 17:55:15 +0000

Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet.

Through email, businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a persons inbox.

Video email is a modification to proven internet marketing methods. Through video email, your recipients no longer have to slog through text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, you cannot always expect an individual to read them when other more pressing email communications await their attention.Thats why for all the emails you sent in a day, only a minute fraction would respond to your advertisement and visit your web site link.

Video emails are more powerful than traditional email marketing copies.

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Webinar Selling

totalmarketingtoolbox — Thu, 27 Mar 2008 23:36:20 +0000

Here’s the New Technology That Everyone is Talking About!

Massively Increases Your Sales, ‘WOWS’ Your Customers, Blows Away Your Competition and is Just Plain Fun!

(With Less “Technical Ability” Than Anything You’ve Ever Done Before!)

Webinars Are The FASTEST Way to Show Customers and Prospects That YOU Are The Most Trusted, “Cutting-Edge” Expert In Your Niche!

Marketing??!!

totalmarketingtoolbox — Thu, 27 Mar 2008 20:20:17 +0000

EVERYONE needs marketing! A Preacher needs to make the benefits of his church stand out and become apparent to the visitors that come in….Realtors need to stand out as the Real Estate professional of choice!We need to SELL ourselves as well as our products and services. To do so we need to make our make our message stand out and many times this is not the easiest thing to do!

In my Marketing MBA studies I’m learning the cuting-edge corporate strategies of marketing, and coupled with 12 years in the mortgage industry.

Click here to read my Marketing MBA Blog!

I have put together www.TotalMarketingToolbox.com which are all the best marketing tools to succeed in ANY business.

I’ll be reporting on each tool and giving examples of how each one works and why they work…..stay tuned!

Auto-Responder Marketing

totalmarketingtoolbox — Wed, 26 Mar 2008 17:34:36 +0000

Do Your Customers and Prospects Forget About You?

Your business probably gets product inquiries from potential customers all the time…right? Inquiries come via e-mail, phone calls, and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most ….you don’t…..

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached them.

I’ve seen true statistics that over 35% of people who initiate contact with a business and do not buy at that time….end up buying the same product or service within the next 30 days!

This is where an E-mail Auto-Responders comes in handy!Click here to test drive the best and most affordable one on the market

Relationship Marketing

totalmarketingtoolbox — Tue, 25 Mar 2008 17:25:11 +0000

Customer Relationship Marketing (CRM) programs that monitor personality profiles of its customers. They realize that they need to get more into the heart of their customers if they hope to create a loyal following. The challenge that todays CRM programs have is they do not have an effective way to deliver their message to their customer…..They rely on email, collateral and form letter communication which has proved to be ineffective. They also focus on promoting themselves instead of creating genuine relationships. Need an example: go buy a new car and watch how the car company attempts to create relationship with you….. it won’t happen!I found a Marketing Service that is one of only a few companies supplying actual products to the relationship movement. It allows you to deliver a daily mechanism that allows you to consistently live by law of attraction principles. What you send out is what you get back. We are training thousands of users to send out the positives every day with handwritten greeting cards.They are front and center in the relationship movement….by allowing you to go online, choose a Greeting Card, type in your custom message (in your OWN literal handwriting from a handwriting sample!), insert a picture from your digital camera and click “send”. The company then prints the card, stuffs it in the envelope, puts a stamp on it and drops it in the mail….all for less than half of what you’d pay for a card in the grocery store!

Make no mistake about it. This Relationship Marketing Service is on the verge of the greatest movement in the marketing industry. This spells massive opportunity for everyone reading this message. Our crusade is to help millions of people become card senders. As a result we will drive the growth of the entire greeting card industry. We are front and center in the relationship movement and we deliver a true relationship marketing tool for businesses around the world.

Marketing Plan

totalmarketingtoolbox — Sat, 22 Mar 2008 20:52:45 +0000

A marketing plan may be part of an overall business plan., and is a written document that details the necessary actions to achieve one or more marketing objectives. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. Solid marketing strategy is the foundation of a well-written marketing plan….meaning, you can’t just “WING-it”!! While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. To achieve the maximum impact, the marketing plan must be clear, concise and simple. The starting point of the marketing plan must be the consumer. …put yourself in their shoes to determine exactly what it is that they want ….mainly so that you can see how to meet those needs! This stage in marketing planning is indeed the key to the whole marketing process!The final stage of any marketing planning process is to establish targets (or standards) so that progress can be monitored….anything worth doing is worth tracking! And just like you never launch out on vacation without a plan or a map….your Marketing Plan will guide you to your sales goals and objectives!

Click here for a link to a FREE 366 E-book on creating your own marketing plan….enjoy!

Marketing Plan

totalmarketingtoolbox — Fri, 21 Mar 2008 20:36:30 +0000

The very 1st step in Sales and Marketing is to have a plan!

The business and marketing plan is your foundation and roadmap to succes…..
it allows you to get your thoughts down on paper and actually think them through in logical way!Think about it….if you wanted to go to the bank to apply for a loan to start your own company, they would REQUIRE a business plan…..why should your business be any different? Recently I was asked to do a Webinar on developing your own Marketing Plan, you can view it by Clicking here!